A landing page can help your business grow and succeed in different aspects. Whether you are looking to get more leads onto your email list or perhaps set up a campaign that focuses on promoting a new product that your company has launched, with a landing page, you can test different types of strategies without affecting your brand’s main website.
While a landing page is useful, developing such a system takes time – especially when coding from scratch. If you are not familiar with coding, you would usually hire someone to do it for you, leading to a lot of expenses. The alternative is to choose a landing page or funnel building system that lets you set up these campaigns without the need to hire a coder – or even write any code yourself. Let’s compare ClickFunnels vs. Ontraport, two popular options for those who want a drag-n-drop experience when setting up landing pages.
The Challenge: Choosing The Right Funnel Builder
Every business owner knows how valuable leads are – this is, in fact, where most profits tend to be generated. Picking the software that will work best for your company is not only a challenging task, but also one that can mean the difference between a spike in sales, or a decrease in your company’s overall success.
When profit is your main focus, which is important for any type of business, then you might find yourself faced with a decision between different funnel builders, such as ClickFunnels and Ontraport. Funnels help you drive traffic to pages that specifically focuses on getting people onto your email list – and, in turn, this helps your business improve, nurture contacts, and eventually get a boost in sales.
With two systems that are so similar and each promising you exceptional results, how do you choose the one that will be right for your company?
ClickFunnels Vs. Ontraport Overview
ClickFunnels is primarily a funnel builder that helps you set up sales pages, as well as pages that focus on getting people to enter their email address. The system can also connect to external services to help expand on the possibilities that are available with the ClickFunnels system. All of the tools that are included in your subscription plan can be accessed from the main dashboard, reducing the need to open up multiple user accounts at various services.
Ontraport is also a funnel builder, but focuses on being more than just that at the same time – it is a complete data management solution. In addition to allowing you to set up a funnel to collect leads and make sales, Ontraport features an integrated CRM system. This lets you manage leads and customers with ease and without the need for additional tools.
ClickFunnels Vs. Ontraport Features
Each of these systems features its own unique range of convenient features – and a dashboard that focuses on making your experience with the system easier.
Let’s consider a few of the most important features that should be noted when comparing ClickFunnels vs. Ontraport.
- Drap-n-Drop Builder: You get to use a drag-n-drop builder that lets you easily add new blocks and modules to your landing pages.
- One-Click eCommerce: Set up sales pages that let customers easily checkout with a single click. The checkout page is also professional and ensures the customer is able to submit all of their essential details for the order before making a payment.
- Professional Templates: No matter what type of funnel you are building, ClickFunnels gives you many professional templates in a variety of categories to choose from. Simply decide on the type of funnel you are building and then choose a template to match it.
- Integrations: Several integrations are available with your funnel built on this platform. This makes it easier to automate payment processing, social media promotion, and email marketing strategies.
- Capture Leads: The lead capture system offered by the funnel builder helps you collect the email addresses of people who land on your website. This, in turn, lets you set up autoresponder campaigns to promote specific products or services to your leads and contacts.
- Landing Page Builder: Ontraport comes with an easy-to-use landing page builder that has a drag-n-drop interface. You can set up eCommerce pages and lead capture pages using this builder.
- Pre-Designed Templates: The Ontraport system gives you access to several templates that have been designed to suit a variety of industries and landing page types.
- Built-In CRM: A CRM system is built into the Ontraport platform. This ensures all of your business’s data can be managed in one centralized location.
- Forms: The forms module lets you customize forms that will go onto your landing page. These forms make it easy to collect important data from visitors who are converted to leads and customers.
Pricing Of ClickFunnels Vs. Ontraport
The pricing of ClickFunnels vs. Ontraport both depends on what you need to achieve the marketing goals your brand has in mind. The more features you need, the higher the plan you would have to subscribe to, of course. You can sign up for a trial at both of these platforms. Each gives you 14 days to test the system and decide if you want to continue using it.
ClickFunnels might not be the most affordable option on the market when looking at its subscription plans, but the system does give you access to a more significant range of tools – all in one single dashboard.
The two plans that you can choose from including Standard and Platinum. The Standard plan will cost you $97 per month, and the Platinum plan is priced at $297 per month. A yearly plan gives you two months’ worth of access for free.
Pricing differs considerably between the four different plans that Ontraport gives you access to.
If you only need access to a few features, then the Basic plan, priced at $79 per month, could serve your needs. Other plans include:
- Plus Plan – $147 per month
- Pro Plan – $297 per month
- Enterprise Plan – $497 per month
Why Do I Think ClickFunnels Is Better Than Ontraport?
You’ve discovered by now that both ClickFunnels and Ontraport has the tools that you will need to develop sales funnels, marketing funnels, and even simple landing pages that only focuses on getting people to submit their email address to help boost your list.
Even though we have taken a thorough look at both, the fact that both are truly powerful platforms makes a choice tough. In my experience, I would certainly prefer ClickFunnels over Ontraport. I will provide an overview of why you should consider ClickFunnels instead to back up the claim I just made.
First, let’s take a look at the pricing. With ClickFunnels, you can get started at $97. Sure, Ontraport has a cheaper plan that is priced at $79 per month – but make sure you look closely at the features you get and the limitations in terms of accessing the tools that the platform offers. The basic plan would really only serve a very limited number of needs. If you want to upgrade, expect to pay as much as $497 per month, depending on the needs of your digital marketing and funnel building campaigns, of course.
Second, look at the complexity of each system. Both ClickFunnels and Ontraport does give you access to quite an advanced system that lets you choose from various tools to set up funnels. The problem is, the Ontraport dashboard can be quite tricky to get started with. There is a learning curve, and for those who are new to digital marketing and building funnels, the system may simply be too complex.
Now, with ClickFunnels, on the other hand, you get a single dashboard that gives you quick and easy access to everything that you will need to set up your funnels. ClickFunnels also comes with a complete educational system with video tutorials that you can take advantage of to learn how the system works.
You should also consider the specific tools that you gain access to. Ontraport is a complete management system that focuses on taking care of the entire process of setting up a business. While this may seem beneficial, I find that there’s quite a lot of “bloatware” that comes with this software suite – a lot of things that you won’t really need if you simply want to set up a sales funnel or a landing page that helps you capture leads.
ClickFunnels rather provides an easy interface with nothing more than you need. You get the tools that businesses would require to set up a landing page or sales funnel – as well as integrations, email marketing systems, and analytics. The process of setting up a new funnel is also exceptionally easy – simply choose the funnel type and then a selection from over 100 different templates, or start fresh and design something that is completely unique. Read our full review of it here.
We compared ClickFunnels vs. Ontraport, two systems that focus on giving you a single dashboard where you can manage landing pages and complete funnels. With ClickFunnels, you get an opportunity to build any type of funnel you wish to create – and the system gives you additional tools to use that helps you expand your business through third-party integrations. Ontraport is a more centralized system that focuses on collecting all data in one database.
With the extensive range of templates and features from ClickFunnels, it might be worth taking a closer look at the platform. A great feature about ClickFunnels would be the 14-day trial you get. Sign up and start building your first funnel. This gives you an opportunity to see exactly what ClickFunnels can do – which gives you enough details to determine if the platform is a worthwhile investment.
Feeling ready to get started with the ClickFunnels platform and discover what it can do for you? You might find yourself confused about where to start when signing up – but I’ve got you covered. Simply sign up through my link, and I’ll give you instant access to a complete done-for-you funnel that you can import and use to start discovering the powerful features that ClickFunnels can give you access to immediately.