Businesses find that landing pages offer them an opportunity to test different strategies in order to see how they can boost conversions and land more leads with marketing campaigns. When it comes to setting up a campaign that focuses on funnels and landing pages, you can choose between a system designed for this purpose, go the custom route, or rely on a content management system.
Each option that you are presented with comes with pros and cons. You ultimately need to know what you want to achieve – and then choose a system that will give you the tools you need, without being overwhelming. We compare ClickFunnels vs. WordPress, two different systems that can both be used to set up landing pages, sales funnels, and similar marketing tools.
The Challenge In Choosing Between A CMS And Funnel Builder
When you decide to compare ClickFunnels vs. WordPress, you are really taking a look at two completely different systems. With some customization, you can achieve similar results between the two – but you need to realize that these customizations can pose as a challenge. This is why careful consideration really needs to go into the process of choosing a software that will help you build funnels for your online business.
ClickFunnels focuses specifically on helping you set up funnels, while WordPress is rather a complete content management system that focuses on many other purposes. This does not mean WordPress cannot be used to set up funnels; however, which is why it may be so challenging to choose between the two.
Continue reading to learn how the two systems differ and to learn which one of these will give you better results if you are looking to capture leads faster and more effectively.
Overview Of ClickFunnels vs. WordPress
ClickFunnels is a system that was developed to help marketers set up funnels. WordPress, on the other hand, is a complete content management system that doesn’t have many limits in terms of what you can achieve. Both tools can be used to set up sales funnels, eCommerce pages, and pages that help you capture leads.
Even though both of these products can help you set up the funnels you want to use in a marketing campaign, the target audience really differs between these two options.
ClickFunnels is a much more targeted system when it comes to developing funnels compared to WordPress. It is a simpler system to use with all of the tools that you would really need already built into one system. Plus, everything you need to set up a funnel, capture leads, make sales – these are all included in a single dashboard.
WordPress is a system that allows you to set up any type of website you need. This could be a blog, a complete shopping platform, or a funnel that focuses on capturing leads or promoting a single product or service. With WordPress, however, you only get a basic system following the signup process. You need to install additional plugins if you wish to extend the features offered by the default system – you would often have to pay for additional plugins and premium themes too.
ClickFunnels Vs. WordPress Features
Even though a comparison between ClickFunnels vs. WordPress will bring up some minor similarities, there are actually major differences between the two platforms. Let’s take a closer look at what features you can expect from each.
ClickFunnels Features
ClickFunnels allows you to set up funnels. You can decide to develop different types of funnels by using this system.
ClickFunnels comes integrated with a large number of features – there is no need to install external plugins in order to take advantage of what the platform has to offer. Some of these features that are definitely noteworthy for marketers looking to set up funnels include:
- You have the ability to set up landing pages that focuses on converting visitors to leads or funnels that directly sell a product to the visitor.
- You get 100+ different templates that have all been specially designed with an increase in conversions in mind. You can select any of these templates and start customizing them immediately to suit your campaign.
- Integrations are built into the system. This allows you to connect third-party mailing platforms like Aweber easily. You can also use integrated payment solutions to set up PayPal, Stripe, and several other payment gateways.
- You can take advantage of the membership system, also built into the main ClickFunnels platform, to set up subscription plans and provide customers access to a membership zone.
WordPress Features
WordPress is not specifically a funnel or landing page builder. Instead, this is an expandable system that gives you the ability to set up any type of site you want. Some of the features offered by WordPress include:
- The ability to create any type of website – this includes corporate portfolios, blogs, and funnels that can be used to set up landing pages.
- Complete eCommerce solution available that helps you sell products and services to your target audience.
- Thousands of themes to choose from – it should be noted, however, that anyone can release themes on the platform, and the premium themes that focus on giving you better conversions tend to be pricey.
- A large database of plugins to extend the functionality of your WordPress website. Again, the premium plugins with more useful features cost extra.
ClickFunnels Vs. WordPress Pricing
ClickFunnels comes with a free 14-day trial offer, while WordPress gives you the ability to select a plan that is free for life. The free plan on the WordPress platform, however, is very restrictive and won’t be the best solution for setting up landing pages.
ClickFunnels Pricing
ClickFunnels pricing starts at $97 per month for the standard plan. If you decide to upgrade, you will pay $270 per month for the platinum plan. The platform also has an annual subscription for both plans. When you pay annually, you are only billed for ten months and get the remaining two months of the year for free.
WordPress Pricing
WordPress pricing depends on how you use the system. If you install the open-source WordPress package on your own server, then the actual software is free. You will still need to buy hosting and a domain, however.
WordPress.com packages start at $0, but this is a very limited option. Other paid plans you can choose from include:
- Personal plan at $4 per month
- Premium plan at $8 per month
- Business plan at $25 per month
- eCommerce plan at $45 per month
All of these plans are billed annually
This Is Why ClickFunnels Should Be Your Go-To Option
The comparison between ClickFunnels vs. WordPress that I provided in this post should give you a clear overview of how each of these systems might be able to help you set up a funnel. At the same time, you should also have noted that WordPress is not really made specifically for funnels. Even though this open-source software is able to give you the tools you need to set up a sales or marketing funnel, the process is much more time-consuming, and in the end, you might also end up with much more expenses compared to using the ClickFunnels platform.
The main issue that you will face with WordPress is the fact that the system is too general. It is not specifically meant to be used as a way of building funnels. In fact, WordPress was initially developed as a blogging platform. Over the years, the platform has evolved and can now be used to develop anything from a regular blog to a corporate website, or even an eCommerce store.
When it comes to setting up a funnel with WordPress, however, then you will notice there are a lot more expenses than just the monthly fee payable for your WordPress website. Even when you choose to use your own server to host the open-source version of the WordPress platform, you will still have to buy a theme, funnel building system, and several other plugins to get a landing page that will give you good results.
Now, switch to ClickFunnels, and you get a system that has everything built into one platform that you need to really succeed. Whether you need to expand your email list or you want to sell more products – there is no need to worry about additional expenses that you will incur if you decide to subscribe to ClickFunnels.
ClickFunnels allows you to set up funnels with different goals. You can set up a sales funnel that helps you promote a product – this could be anything from a new scratch post for cats to a monthly subscription of custom printed socks.
You can also use ClickFunnels to develop funnels that focus on helping your business capture more leads. Building an email list is truly a valuable way of getting more people to recognize your brand. When you try to sell a product to a customer, and they see your brand for the first time, they are not as likely to proceed with the purchase.
Get that person on your email list, send them useful emails, and show them that you are an expert in the niche that your company targets, and you start to build up trust with them. With this in mind, you gain a higher likeliness that the person will buy from you in the long-term – perhaps even more than once. Read our complete review of Clickfunnels on our homepage.
Final Verdict
Setting up a landing page that focuses on capturing leads or selling something specific requires a tool that makes things easy – this way, you save time and get to spend more resources on setting up effective traffic generation campaigns. ClickFunnels focuses specifically on helping you set up funnels – that can be sales funnels, lead capture pages, and marketing systems. WordPress, on the other hand, is a content management system that could be more complicated.
With ClickFunnels, you get an opportunity to enjoy the entire platform for 14 days without any investment. Sign up for a free trial to see just how powerful this system is – create a few landing pages, drive traffic, and see how the templates and tools offered by ClickFunnels are able to boost your conversions.
If you want to get a head start with your funnel campaign, then be sure to take full advantage of my exclusive offer. Simply sign up for a trial offer at ClickFunnels by using my link. Once you have confirmed the signup process, I’ll give you a full-funnel that has been done for you. All you need to do is important the files I send you into ClickFunnels, make a few changes according to my instructions, and you can start promoting your funnel.